Formal and Informal Page Layouts Formats for Designing

A page layout is an art of arranging or organizing text and images (illustrations, symbols, photographs etc.) on a page or pages to create a desired and pleasing effect. A well-designed page attracts the reader’s attention and presents the material in an easy to read fashion. Modern page layout offers the Graphic Designer with many options that make his/her work very attractive, effective and unique.

i. Formal / Symmetrical layout:

This is a format that is divided into two equal parts to achieve balance. It is achieved when an imaginary vertical centre line divides the layout and each side of it contains an equal amount of copy text and illustrations. It expresses dignity and stability. The formatting “toolbar” on the computer has commands or operations which help designers in organizing their page layouts such as in typesetting their work according to specification. Examples are the Justified, Unjustified and Centered layouts.

• Justified: In this arrangement, all lines have the same length and are aligned to form a straight line at both left and right or flush left and right. Word spacing is adjusted so that each line fills the entire measure. It is the commonest format and is very easy to read. However, its demerit is that it contains a lot of hyphens.

• Unjustified: The lines of type in this format is either flushed left and rugged right or flushed right and rugged left. The flush left is common and easy to read but flush right is not popular and is difficult to read.

• Centered: Type lines in this arrangement appear rugged at both ends. The lines centered on an imaginary vertical line making it symmetrical. It is a good layout format for headlines and certificates.

ii. Informal Layout

It is also referred to as Asymmetrical Layout. This format has an informal balance. Each side contains unequal amounts of copy text and illustrations. Informal balance gives the artist the freedom in placing the different types and elements of design using personal opinion and taste. It is often difficult to read. Examples of the informal layout are contour, run-around and inclined layouts.

• Contour: In this style, each side contains unequal amounts of copy text and illustrations in an undulating form (move in a wavy pattern).

• Run-around: In this format, each side of the layout contains unequal amounts of copy text and illustrations in a circular form.

• Inclined: In this layout style, each side of the layout contains unequal amounts of copy text and illustrations which are slanted to either left or right (diagonal pattern).

Body Piercing Aftercare & Healing Essentials

The most important thing to keep in mind after your body piercing has been performed is that you have essentially just sustained an open wound, and you should be caring for it exactly like you would a surgical wound or injury. That is, with the same kind of care, cleanliness and attention that you would to a serious injury to make sure that you don’t scar or get an infection. There are two different types of body piercings to consider: non-oral and oral.

Non-oral body piercing aftercare Keeping your piercing clean can’t be stressed too much! It just can’t. Twice a day, every day, without fail. No excuses. Use a mild antibacterial soap that doesn’t have fragrances in it, such as Provon® Antimicrobial Lotion Soap or Satin® Therapeutic Skin Cleanser, both of which are approved by the Association of Professional Piercers (APP). The best place to clean your piercing is usually in the shower, where the warm water will help you loosen and remove those crusties around the base of your jewelry. Use a cotton swab or a Kleenex to remove these, and then throw the swab or Kleenex away. Never use a washcloth — these things are breeding grounds for germs and bacteria! The same for bath towels after your shower! Then, with clean hands, gently cleanse the area with the soap and turn the jewelry so that the soap gets in the piercing and let this sit for a minute or two. After rotating it again, rinse thoroughly with warm, clear water. Make sure you get all of the soap out to prevent irritation. The rinsing is very important, so try to be thorough without irritating the area. It often helps to cup your hands and drizzle water over the area, since the shower stream can be a little too hard to aim directly on the area. Don’t forget your sea salt soaks After cleansing, a sea salt soak helps to draw out any piercing infection and impurities while soothing the area and calming any inflammation that may be present. Mix about ¼ teaspoon of sea salt with 8 ounces of warm water. Using a disposable cup, soak your piercing in this for ten minutes the first time, and five minutes each time after that. If your piercing is in a location that makes this difficult, apply the solution with cotton swabs, tissues or some other disposable product that’s soft and clean. Never use a hanky, washcloth or any other item that is going to be reused. Always pat your piercings dry with cotton balls, cotton swabs or tissues — don’t rub them, pat them. This reduces irritation and possible tearing of the skin and helps promote healing. Although it seems to be a minor step, keeping your piercings dry is actually an essential part of piercing aftercare because it reduces the opportunities for bacteria to breed (they love a warm, moist place to play). If you aren’t sure about mixing your sea salt soaks properly or it’s too inconvenient, there’s a new alternative on the market that’s less messy and is portable. H2Ocean® Piercing Aftercare Spray is a pre-mixed sea salt solution containing lysozyme, a natural antibacterial that is gentle to the skin. Simply spray it on the area and allow to drip dry; it’s easy to use because of their patent-pending compressed air delivery system that produces a fine mist. This product is guaranteed to heal navel piercings in only a month and a half if used regularly and is highly recommended by numerous piercing communities like BME and Prick magazine. H2Ocean® also comes in a portable size for your pocket or purse, which makes piercing aftercare away from home easier. X-pressions Piercing Aftercare Spray is also available for both oral and non-oral body piercings and is a mild antibacterial solution with purified water in a non-aerosol, pump spray with a pleasant, peppermint flavor. Once a day (not more often, because you’ll be unnecessarily irritating the area), check that the ends of your piercing jewelry are firmly screwed on. But wash your hands with antibacterial soap first. And now, a few “don’ts”

  • Don’t ever put hydrogen peroxide or alcohol on a piercing — they are too drying and will delay healing.
  • Don’t ever use Neosporin on a piercing — it can actually trap bacteria. Read the label; it actually says, “Not for puncture wounds.” Guess what? A piercing is a puncture wound.
  • Don’t ever remove your piercing jewelry before the piercing is completely healed, which may take months or up to a year. If you suspect a piercing infection, see your piercing professional or doctor first.
  • Don’t sleep on your piercing until the initial healing phase is over.
  • Don’t wear tight clothing over your piercing during the initial healing phase.

Oral piercing aftercare During the first three to six weeks after an oral piercing, rinse your mouth with an antibacterial agent after every meal to kill bacteria and make sure not tiny food particles aren’t lodged around your piercing just waiting to fester and turn into problems later. There are several excellent products on the market for this, including APP recommended Biotene and Tech2000 Dental Rinse; these have the proper ingredients and have the right potency to get the job done without being too strong. Don’t bother with mouthwash, because it’s not strong enough to do anything but cover your bad breath, which won’t be much consolation when you have a swollen, tender tongue because of improper aftercare. You can also use a commercial antibacterial rinse, but dilute it so that it isn’t too strong. If your tongue develops a whitish or yellowish look, your mouth rinse is too strong and will slow healing. Sea salt rinses … ahh! Mix the familiar warm water solution of 8 ounces water to ¼ teaspoon sea salt and swish this in your mouth for 15-20 seconds after drinking anything other than water and after smoking. It’s not only an aid to healing, but can be very soothing to the pierced area. If your oral piercing is sore or swollen, you can find some relief by allowing crushed ice to melt in your mouth. Popsicles, ice cream and the like also work, but will need to be followed up, like everything else, with a sea salt rinse (or H2Ocean®). Brush, brush, brush You can keep your tongue and piercing as clean as you want, but if you don’t brush your teeth well, you’ll still have millions of bacteria in your mouth. Try to brush your teeth three times a day during the first several weeks of healing. Buy a new soft-bristle brush that will be gentle on your piercing. Don’t use a brush that you’ve already used before your piercing, as it will harbor old germs. You should also gently brush the balls on the ends of your piercing jewelry to prevent the natural build-up of plaque on your jewelry. Oral piercing “don’ts”

  • Don’t smoke, chew gum or use snuff or rub during the healing period; these increase the risk of piercing infections astronomically.
  • Don’t play with the piercing jewelry or click it against your teeth; this can cause cracking of your tooth enamel.
  • Don’t engage in any activities, including kissing, that exchange body fluids during the initial healing period of several weeks.

General tips to improve healing success Proper piercing aftercare is the primary reason for a successfully healed body modification, but your overall health and how well you take care of yourself is also a contributing factor. If you are run-down or your immune system is compromised, you will not heal as quickly and you will be more prone to infection. For that reason, you should keep in mind a few things whenever you have any kind of piercing in order to help ensure that your piercing aftercare measures are given the best chance of success:

  • Drink plenty of fluids, especially water. Eight glasses of day at the very least.
  • At least eight hours of sleep a night
  • Try to limit the amount of stress in your life
  • Vitamin C and Zinc supplements to help speed the healing process
  • Lots of fruits and vegetables, and a multi-vitamin if needed
  • If the pain bothers you, take Ibuprofen. If you are comfortable, you are less likely to fidget with the piercing.

Signs of trouble Even with excellent piercing aftercare, there will be some swelling at the site of a piercing for a few days. You’ll also have some clear, watery discharge and perhaps some mild bleeding. The bleeding will usually stop within 24 hours, while the discharge may last for several days or weeks. This is simply drainage of the wound and actually helps prevent piercing infection. Signs that the piercing is in trouble include:

  • Discharge that becomes noticeably thicker and is yellow or green in color. This is a sign or infection and should be checked by a doctor.
  • Inflammation that lasts longer than a few days, with redness and irritation. See your piercing professional or doctor.
  • Red streaks from the piercing site and a fever, along with body aches. See your doctor.
  • Hives, redness, itching and irritation around the piercing, which may signal an allergic reaction to the piercing jewelry. Your piercing professional can try replacing it with an alternative metal.
  • Difficulty breathing or wheezing after your piercing, or a feeling that your mouth or throat are swelling closed. Seek emergency attention immediately!

So how long does all this healing take? If you perform your piercing aftercare properly, your body piercing will heal cleanly and leave you with a beautiful new piercing with no scarring, migration or keloids. The time it takes to achieve this, however, will vary depending upon what kind of piercing it is. The general timeframes listed below are just for reference. All of these depend upon your individual body’s response, how much stress you are under and a thousand other variables. Earlobe or Eyebrow: 6 – 8 weeks
Genitals: 4 weeks – 4 months
Labret/Lip: 6 – 8 weeks
Navel: 6 – 18 months
Nipple: 3 – 6 months
Nostril: 3 months – 1 year
Septum: 6 – 8 weeks
Tongue: 4 – 6 weeks
Cartilage: 3 months – 1 year Disclaimer: All piercing aftercare information provided herein is for information purposes only. It is not meant to be a guideline for body piercing aftercare, but a starting point in making an informed decision concerning body piercing. If you have any questions or proceed with a body piercing, please be sure to discuss the procedure with a medical or piercing professional and get complete and clearly understood piercing aftercare instructions at that time. Evaluseek Publishing claims no responsibility for the accuracy of this content, which is based on the general consensus of the piercing community, which is constantly evolving and changing. This article on the “Body Piercing Aftercare & Healing Essentials” reprinted with permission.
Copyright © 2004 Evaluseek Publishing.

Importance of Poetry

It is often said that the number of poets there are, are more than the people who reads poetry. However, if we consider all the various ways with which poetry has transformed our world, we will realise that it has definitely become a force to be reckoned with.

Poetry as a form of communication and expressiveness in its written form has been used to strengthen communal ties, to liberate people from sufferings, used as a great tool against oppression and suppression, and lots more. How about the economic gains in entertainment, arts, music and cultural advancement. These and much more are just but ways that poetry has been binding the human race and contributing to the intellectual growth of man.

There is no doubt that words if used properly has very strong power to build a better world for us all.

It is important that all poetry works should be inspiring, motivational and educative. Clear messages and precise power of expressiveness are key values that all such works should possess.

Considering the general poetic license though, compliance with strict and stringent rules should be minimised as much as possible, because the essence of poetry lies in the freedom and ability to manipulate words, forms and styles without flouting basic poetic standards and Judgments.

It can not be overemphasized that more could still be done to emphasise the importance of poetry on a general scope the world over, as this is an important tool in preserving our various cultural and common heritage as human beings.

The Psychology of Entertainment

On the private and public forms of entertainment and the psychological mechanisms in entertainment

Entertainment has many dimensions and could be personal/private or more general and public forms of entertainment. When we play with our mates that is a personal form of entertainment and when we sit and watch a movie on the screen that is a more general form of entertainment as we are sharing the experience with many others. There are some differences in our perception of private and public forms of entertainment as personal entertainment will always be based on personal experiences, our personal worldview and will be determined by personal interactions.

The more general and public forms of entertainment are less interactive and there seems to be this basic contradiction as all personal forms of entertainment are more interactive and public forms of entertainment are more personal and private. This scenario has been changing with television programs increasing audience participation in the program however interaction patterns between entertainers and viewers in any public entertainment scenario remain within strict limits and boundaries.

Entertainment takes us to a different world and feeds our need for fantasy and an escape from real life. This is especially true for entertainment that is more public or provided by the media and entertainment provided by films, theatre, music, and all forms of creative art. Films and theatre transposes us to a world of fantasy and grabs our attention so we remain engrossed as almost a part of this alternative reality. Entertainment could also be in the form of magazine stories and gossip or even celebrity culture and the psychology of entertainment could also explain the extreme craze of celebrity culture that we have in the modern world.

Celebrities seem to open up a world of fantasies and for some people knowing every move of celebrities could bring immense satisfaction as it would almost mean participating in fantasies. Fantasies help in overcoming frustrations and serve as therapeutic as they aid in the escape from realities of life. Real emotions and real life are stressful and entertainment helps us to move beyond real life and moments of stress to participate in fantasies that are soothing as we do not have to be directly involved in these fantasies and yet as spectators we can still participate in a tacit or passive manner.

Participation in any book, film or creative art is almost like sitting on a reclining chair that has the technology to soothe your muscles while you relax. In the case of entertainment we participate almost in a passive manner and although we may be very alert and awake in the process of watching a movie, entertainment gives us the illusion of non participation as we don’t have the opportunity to get voluntarily involved in the scenario. Anything that gives us some form of pleasure could be considered as entertainment although entertainment could also give us pain as when we cry when we get emotionally involved with characters while we watch a movie.

Entertainment could trigger emotional involvement and emotional reactions such as happiness, sorrow, anxiety, fear and despite these strong emotional participation, there is little or no physical activity necessary on the part of the viewer. This active-passive process is the main attraction of entertainment as entertainment enables us to be both active (in terms of emotion) and passive (in terms of physical or voluntary mental involvement). Entertainment means like films are influential yet they influence subtly rather than aggressively and this subtle influence seems to work better on the human mind than any aggressive forms of influence. We see work as duty and entertainment as pleasure although both involve some form of emotional involvement. Work at the same time requires voluntary participation, decision making and physical involvement along with emotional involvement.

Yet why is work perceived as something heavy and entertainment as methods of relaxation? The answer is unpredictability. In case of entertainment, in most cases we may not even know what to expect from a movie or a music video. This unpredictability triggers our interest as we are unable to predict what emotional states would be evoked during this mental adventure. Entertainment is usually a form of mental and emotional adventure. In cases where we do know what a movie is about, it is the feeling of emotional familiarity that drives us to experience what we already know. Suppose a video game gave us a pleasurable feeling or evoked aggression and competitiveness in us, we go back to feel the same emotion as it was pleasurable or exciting. Stretched too far these forms of entertainment could easily become addictive.

Coming back to the distinction of work and entertainment or play, work involves responsibility and despite the emotional involvement in entertainment, apart from being a passive participant, we do not have to be responsible for anything, there is no problem solving or decision making and that is how entertainment in all its form is so pleasurable as the right brain activities of decision making and the cortical regions of the brain are not activated completely yet the pleasure sensations and emotions such as the hypothalamus and left brain activities are usually activated so we tend to associated entertainment with emotions rather than problem solving and decision making.

We humans are rational beings and yet emotions still seem to rule our lives and form the core of our existence as emotions still draw us to do things that may be irrational. Entertainment being primarily emotion provoking rather than reason provoking has a major impact on people’s lives. Appreciating any forms of entertainment could switch from the stages of interest to emotional involvement and finally addiction. The celebrity culture is a direct result of the last stages of appreciation for entertainment.

An interest in celebrities comes from emotional involvement with characters in movies and there may be substantial lack of differentiating fantasy and reality so fans of celebrities are more in love with the characters these celebrities play or the traits they project rather than the personality of celebrities. The celebrity culture seems to take people to a persistent fantasy world and individuals are seen as discussing all aspects of celebrities from their shoes to their hairstyle to the cars they possess. This sort of culture could however be explained with individual need to escape reality and identify with someone in a fantasy world and would be an important element in the study of fantasy.

The study of entertainment brings out many psychological aspects of active-passive participation in emotional or mental adventure and these could be

1. Identification – Viewers often identify with characters in movies or figures in art and this strong identification helps explain the value of entertainment. Young children have seen to imitate film stars as they begin identifying with movie characters.

2. Fantasy – Entertainment feeds on the need for fantasy in people and provides an escape route from the real world. Addiction to entertainment could be the basis of reality anxiety in people.

3. Projection – Individuals tend to project their own emotions or state of mind on to a painting or a song and could derive pleasure from this

4. Regression – Entertainment could often remind individuals of their past or a part of their own life they may have forgotten and in some cases bring out the child in them. For example when older people enjoy video games, it brings back their childhood and they may become addicted to this sort of entertainment.

5. Sublimation – Entertainment is also a form of sublimation of our impulsive desires and this especially true when we participate in entertainment as in the interpretation of art

6. Displacement – In non participative and passive forms of entertainment, individuals tend to escape from reality and displace their emotions from real people to characters in movies. For example a teenager in love with a girl whom he cannot attain may fall in love with a character of a movie who may have similarities with his dream girl.

All of the above processes are ego defense mechanisms delineated by Freud and the interplay of so many defense mechanisms in entertainment suggest that entertainment is more than simply a source of pleasure and could trigger complex psychological processes in the human mind. More research would be required in this field of psychology for a complete understanding of the advantages or disadvantages of entertainment in modern society.

From Reflections in Psychology – Saberi Roy